Post by nadinenadine on Mar 5, 2024 4:09:43 GMT
The percentage expresses a vague concept, which is not well defined, unlike a figure, which is clear and precise. This is why a good Copywriter knows to use percentages to divert attention from bad news and to use numbers to give value to important information. I'll give you an example? Compare these two expressions: 9 out of 10 specialists recommend using a paraben-free moisturizer; 90% of specialists recommend using a paraben-free moisturizer. Which of the two sentences makes the copywriting more effective and the message more incisive? The one that best expresses the value of the news, i.e. the first. And now I'll give you another example. Compare these two expressions: 1% of emails do not reach their destination; one e-mail out of every hundred does not reach its destination.
Which of the two sentences makes you perceive the problem as less important and/or as underestimable? The first, this is why Copywriting uses percentages to downplay a problem or bad news. 4. Do the calculations yourself Making the calculations explicit and not expecting your client to do them is very important for several reasons. Firstly, because it makes life easier for your reader , who in most Loan Phone Number List cases wants to avoid effort and wants to use information in an easy, practical and fast way. Second, doing the math allows you to highlight a piece of information or benefit you want to communicate. Third, doing the calculations allows you to be even more precise and realistic and increases the likelihood that the reader will understand the actual usefulness of the benefit you offer them.
An example? You can say With this subscription you save 20% of time in a year. Or With this subscription you save 20 minutes a day. Do you know how much time you can recover in a year? 7,300 minutes, which you can dedicate to your favorite hobby! Which of the two expressions is clearer and more convincing? 5. Be as specific as you can Being precise and accurate allows you to be perceived as credible and honest . For this reason, rather than saying 1,600 people in a month chose our service, it is wiser to say 1,659 people in a month chose our service . The precision and accuracy of the information you convey will make you more trustworthy and true.
Which of the two sentences makes you perceive the problem as less important and/or as underestimable? The first, this is why Copywriting uses percentages to downplay a problem or bad news. 4. Do the calculations yourself Making the calculations explicit and not expecting your client to do them is very important for several reasons. Firstly, because it makes life easier for your reader , who in most Loan Phone Number List cases wants to avoid effort and wants to use information in an easy, practical and fast way. Second, doing the math allows you to highlight a piece of information or benefit you want to communicate. Third, doing the calculations allows you to be even more precise and realistic and increases the likelihood that the reader will understand the actual usefulness of the benefit you offer them.
An example? You can say With this subscription you save 20% of time in a year. Or With this subscription you save 20 minutes a day. Do you know how much time you can recover in a year? 7,300 minutes, which you can dedicate to your favorite hobby! Which of the two expressions is clearer and more convincing? 5. Be as specific as you can Being precise and accurate allows you to be perceived as credible and honest . For this reason, rather than saying 1,600 people in a month chose our service, it is wiser to say 1,659 people in a month chose our service . The precision and accuracy of the information you convey will make you more trustworthy and true.